42nd EMAC Conference

INVITATION

Ýstanbul Technical University, Management Engineering Department is happy to welcome you in Ýstanbul for the 42nd EMAC Conference in 4-7 June 2013.

In every era, Ýstanbul has been the intersection point of Eastern and Western civilizations. This is owed not only to the strategic significance of its geographical position, but also to the city’s identity as a centre of experience, accumulation in culture, arts, sciences and technology. With a settlement history of more than thousands of years, this rooted city presents an absolute harmony of culture and civilization. Being the largest city of Turkey, Ýstanbul was the most crowded city of the world in 1502, then London took this title in 1840. Ýstanbul metropolitan province has 13.26 million people living in it as of December, 2010, which is 18% of Turkey's population which makes it the 3rd largest metropolitan area in Europe after London and Moscow.

Ýstanbul, has a number of major attractions derived from its huge historical status as the capitals of the Byzantine and Ottoman Empires. These include the Sultan Ahmed Mosque, the Hagia Sophia, the Topkapý Palace, the Basilica Cistern, the Galata Tower, and the Grand Bazaar.

Inspired by Ýstanbul’s location and cultural heritage that embrace east and west, the theme of the 42nd EMAC is; LOST IN TRANSLATION: Marketing in an Interconnected World.

Elif Karaosmanoðlu – Conference - Programme Chair
A. Banu Elmadað Baþ – Conference- Programme Co-Chair